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More about Fred Perry

Fred Perry

The brand was born in the late 1940s, when former Austrian footballer Tibby Wegner approached three times Wimbledon champion Fred Perry with an idea. Their initial venture was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain. In 1952 the pair launched what was to be Fred Perry's most famous garment: a slim fit cotton pique shirt with Laurel Wreath embroidery. Today the Laurel Wreath logo is recognisable worldwide, with shops and customers across 50 countries around the globe. The original Fred Perry cotton pique shirt is still made to the same high standards and is synonymous with underground fashion and British cool. Fred Perry has collaborated with some of the most exciting and respected artists and designers around, from Raf Simons to Richard Nicoll and Emma Cook to Amy Winehouse. Fred Perry continues to search out new and interesting associates to bring innovative ideas to their iconic styling. The Fred Perry Spring / Summer 2015 Collection is now available at Esquire Clothing.